Podcast on Angel Invest Boston – Startupdoc – that’s me

I had the pleasure of spending some time with Saleh Daher of Angel Invest Boston talking about Entrepreneurship. It was a blast & it was taped in a funky studio in Boston that had lots of cool guitars hanging on the walls.  You probably didn’t know that before I was 13, I thought I was going to be a singer/songwriter.  I even performed an original song in front of my whole school (good thing all I have of that is a picture – and its embarrassing enough).  Anyway listen to me tell stories and answer questions in Episode #4

https://www.angelinvestboston.com/ep-004-beth-marcusscreen-shot-2017-01-18-at-3-02-43-pm

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Pokemon Go, fascinating experiences

Yesterday at 7AM I was walking in Bedford center. Why?  Well it all started on July 14th.  I got an interview request about child safety and Pokemon Go.  Before taking the interview I felt obligated to play a little to understand what it was all about.  When I started, being an engineer by training and a tech geek by practice I just downloaded it and started playing. To make a long story short, I was terrible at the game until I asked my 12 year old what to do. So on 7/16 we went to Bedford center to play the game and walk around after diner.  I almost fainted, that was the first time my daughter wanted to do anything for more than a few minutes with me, unless mandatory in about 2 years.  I learned how to throw a pokey ball properly & I taught her how to spin the center of the Pokestop to collect items for later use.  I took a pic of a real bunny, and then we walked on, for 2 hours!!!!

IMG_4133What I learned about the game was, yes having kids with mobile phones walking around playing a game where the game is tracking they’re every move in real space and time is scary (I will write a separate post on why and what should be done in the future to help).  But, with the right parental supervision (like look where you are walking, etc) it can be a great experience, get your kids & yourself moving when otherwise they’d be sitting in their room playing games or face timing with friend or doing selfies for Instragram (that is another scary thing).

Back to the story of walking in town at 7AM.  I had to get an oil change, the best way is to show up at opening time, 7AM.IMG_0017 2You can sit inside in air-conditioned bliss doing your e-mails or having a free coffee.  You can even watch the morning news (if you want to get depressed).  But it occurred to me that the morning e-mail messages could wait, I’d go for a walk in town and collect some Pokeballs (these are items you get at Pokestops and are what you need to play the game) and other stuff so that later I would have ammo to play with my daughter.

If you’re one of those people, like I was, who never seem to have enough time for enough exercise, think about getting outside in your town and visiting some Pokestops.  What is a Pokestop?  It is a marker that starts as a blue square on a post.  When you get close enough it turns into a rotating round sign.  It exists in the game but is linked to a physical location that someone at Niantic got from the Google Maps DB.

IMG_0014Screen Shot 2016-07-28 at 10.14.44 AM

When you tap the center on your screen it zooms in to the marker or thing that was selected from the DB to be a Pokestop by the developers.  If you are close enough you can spin the center part by swiping on your phone & get items.

What’s interesting is the places they chose, like the entrance to a college down the road from where I live, or our local fire department or a historic marker.
All of these are things that I might never have paid any attention to normally. On my walk in town with IMG_0015my IMG_0013 2daughter they spurred conversation & LEARNING (yes we looked up the items to find out about the history of our town). The magic of the game to me is not “Collect Em All” or even battling to control a Pokegym (that will have to be another story).  It’s the social aspect of the game, talking about things we might not have noticed or even known before & of course the potential for learning.  So based on a career in and around the games & entertainment industry what do I think?  First of all since we started doing VR & AR back in the 90’s this is the first game that has made it main stream for all ages, though it seems the demographic is more 18-25 and 6-15.  Secondly people in NYC are talking to each other while they wait at Pokestops in NYC.  Since I grew up there I am totally amazed & pleased at this phenomenon.  Lastly, my wish is if Minecraft & Pokemon Go & made a baby, people of all ages could build worlds of their choosing, bringing in interesting real locations as Pokeminestops & those cute Pokeman characters & share their world with their friends & others.IMG_0009

I even got my daughter to have diner with me at a local restaurant which used to be the location of a post office (many post offices are Pokestops).  We sat having a healthy diner & played the game and talked (another gift from the developers).

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Pioneer in VR returning to take the human part to the next level

In an article I was named one of the pioneering women in VR  http://vrscout.com/interviews/why-yes-virginia-there-have-always-been-women-in-vr/.  These pioneers learned a lot from all the arrows we got and I have been watching all the conversation about VR & AR that focuses on the visual.  Don’t get me wrong visual is critical, however our research and that of many other people back when VR was new (20 yrs ago or so) figured out that haptic and sound cues could make the difference between believable and terrible even with the lower quality graphics we had back then.  Think of what applying those principals now could do.

I’m not suggested we put on all sorts of complicated things to use VR or VR, but we need to think about making a viable implementation of the human interface that is low cost and comfortable.  If you agree lmk.

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Some Lessons Learned

armaster powersticksidewinder

  1. Fail early fail often
  2. tell everybody who will listen what you are doing (networking is everything)
  3. Believe and act on your beliefs despite the doubters
  4. Make time to help others

When I started my first company in 1989, it was called EXOS. I had no entrepreneurial experience. The one thing I knew for sure was that if you have great people working with you and you ask potential customers a lot of questions you will find something of value that your team can create. Over 7 ½ years we remade ourselves 3 times.  We started making robot controllers for robot hands (a very small market) but an easy sale as there was nothing to control them commercially available at the time.  Then we got $3M on SBIR grants to research a variety of robot control and force feedback technologies an since I had worked in a medical school, we decided the commercialization plan was to use the technology in orthopedics and rehab (my PhD was in biomechanics).  We build an upper extremity measurement and rehab system and sold about $1M worth of them to the only people in the US who wanted to use something other than a plastic protractor to measure their patient’s progress and realized that we’d got most of the market already.  We thought that taking the force feedback technology and doing something in the broader market (consumers) would be a good idea.  So I told everyone I ran into that we were trying to do that. Then I was at a party for the 5th anniversary of the MIT Media Lab and reached for a chocolate strawberry at the same time as Bob Metcalfe (I didn’t even know who he was at the time) and told him.  We exchanged cards and ultimately he led me to Logitech founder Piereluigi Zappacosta who met with us via teleconference, (we had to borrow the use of a local companies conference room) to do it as Skype didn’t’ exist, and told me “if you can make a force feedback joystick for $100 retail we’ll sell a lot of them.”  I remember shortly after giving at talk at an industry conference perhaps it was SIGGraph and at that time everyone was building $250,000 virtual reality systems and a few of them had some force feedback.  When I said we were going to build force feedback for the PC and bring it in at $100 retail, no one believed me.  Initially our engineering team didn’t believe it was possible, but I said we should do it anyway, and it turned out by thinking about the problem differently it was possible.  The end result was that we sold the company in 1996 to Microsoft and it was a positive exit after a long and circuitous route

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Advice from the trenches on Inc.com

Earlier this year I was in NYC and had the pleasure of spending 90 minutes with Devin Rogerino & his crew at Inc.com filming a series of segments for their Playbook series (inc.com/playbook).  When I got there I realized that I’d not been to the world trade center since before 9/11.  The views were “creepy-cool.”

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Here’s three of the resulting clips — me talking about business

https://youtu.be/_-nQiSqpuQU  Don’t take money if you don’t need it

http://www.inc.com/beth-marcus/why-you-should-think-about-the-end-game-from-day-one.html  think about the end game

http://www.inc.com/beth-marcus/the-right-way-to-think-about-networking.html?cid=sf01001  Networking is so important

 

 

 

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Playrific

Playrific.

Playrific has entered the Brandathon.  what we get if we win is $100K’s worth of time from a leading Agency to help us portray ourselves better to our customers.

In order for your vote to count you must click on vote & then share on all the accounts you have that are listed on the pop-up.
Please visit this site http://adclubbrandathon.com/startup/playrific/ and click vote.  Votes only count if you actually share to a social network (like Facebook, Linkedin, pinterest, Twitter, etc.)  when you see the “pop-up” after clicking vote. You can vote one time per each social network you have an account on.  Remember, the vote won’t count unless it is shared on your social network!
 
Thanks in advance for your support on this & all your support in the past.
Regards,
Beth
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The Boston Girl” by Anita Diamond a great read

Screen Shot 2015-01-09 at 8.42.17 AMA wonderfully crafted novel about jewish immigrants in Boston at the turn of the century for the author of The Red Tent”. Even though my Jewish family was in NYC there are so many similarities in the emotions of the stories and some of the facts it made me even more curious about my own roots. Buy it at Porter Square books & support and independent local books shop that mails anywhere & has great customer service http://www.portersquarebooks.com/book/9781439199350

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STEM2 TED-like talk

take a look at the crazy pathway that led me to be an entrepreneur

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RIP Maya Angelou — She had a profound influence on my life

You probably heard, Maya Angelou died yesterday at age 86. http://mayaangelou.com/ What you might not know is how much of an influence she has been on my life. I studied and ultimately published my own poetry because of reading hers. It was on my bucket list to meet her, and on reflecting on her passing I realized that although I never met her in person, I met he through her words, and many TV and video appearances. Her legacy lives on and can inspire, motivate, and embrace generations to come. I am embarrassed to admit that I have moved so far from things in literature I love, that I no longer have her poem “Life doesn’t frighten me at all” memorized, I intend to fix this problem. Every entrepreneur should memorize this poem http://www.ktuga.com/blog/life-doesn%E2%80%99t-frighten-me so that in those moments of doubt and fear we can all recite it our loud or to ourselves in our mind and be comforted and encouraged. Today I e-mailed it to my daughters principal because I realized that if my daughter memorized it she might not be so afraid of bees, falling off her bicycle and the nasty things kids sometimes say to each other. My heart is weeping at the loss but as I read her words again I rejoice at the gift she has given all of us. Please explore her gift and print her comfort on you heart and honor her memory.

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My thoughts from CES

This year I spoke at the Kids@Play conference panel–the end of the on hit wonder.  About how we can move Apps to a non-hit driven business.  Check out my slides here on Slide share.  

I enjoyed meeting Levar Burton of Reading Rainbow, and ex-Star Trek (he was Jordi Laforge and one of my favorite characters on Star trek TNG).  on the same panel as I was and sitting next to me.  Anyone who has a good pic please send

Coolest Innovation:  The Clio from ClearView is a Bluetooth speaker with a difference: It’s almost invisible. It’s a Waltham company led by Stefan Bokamper a really smart guy and a mobile device and technology expert. http://www.gizmag.com/clearview-audio-clio-transparent-speaker-ces/30378/

Screen Shot 2014-01-14 at 3.11.29 PM

Best new/Old idea:  David Pogue Spoke at Kids@Play about Yahoo Tech http://www.yahoo.com/tech.  It’s his new website and its really cool, simple UI, well designed, etc.  No Ads YAY!!!  Revenue is derived from sponsorships where the sponsored content is clearly marked.  Great idea I think I’d try it for our stuff.

Trends:

  • Tablets were everywhere and even tablets masquerading as computers.  For the Kids sector Downward pressure on devices,
  • Upwards pressure on the Apps.  For App companies to survive they have to morph to biz models that have a consistent repeatable Biz model like Playrific & away for the hit drive biz of the past
  • Subscriptions for Kids are back, but the jury is still out as to how much they will buy

Wearable Tech: Like many technologies, the only difference between old wearable’s & new is that the sensors are smaller and cost less and the materials that use them are cooler.  Wearable tech actually dates back to the 1960’s and 70s.  My first company EXOS made wearable tech in 1989 (sold to MSFT in 1996 ). exos

Kids an everyone have issues about wearing it, how long did it take for geeks to like to wear BT headsets?  A long time…my belief is that wearable tech is here to stay, but as for ubiquity it’s a long road from here.

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